Hotel chains, representation companies, travel intermediaries, third-party sites and guests all contribute to a hotel's online presence in their own valuable ways. But hoteliers also have their roles in ensuring their hotel is marketed and merchandised effectively online.
In this article, you will learn best practices for:
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Leveraging social media and photo and video sharing sites
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Developing visual content that tells your hotel's story
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Inspiring online travel shoppers to book your hotel
A strong online presence for a hotel is one that comes from activities not only by the hotel chain, representation company, intermediaries, travel sites and guests - but also from the hotel itself.