July 27, 2009
Merchandising online. What is it? How do you do it? Learn how hotel online merchandising and e-commerce strategies can help you maximize revenue.
August 3, 2009
Successful hoteliers drive revenue, even in the down economy. Find out the top five things that they do to succeed.
August 10, 2009
Experiential marketing vs. experiential branding, what's the difference? Learn how to increase bookings by articulating the experiences your guests are seeking.
August 17, 2009
The idea of luxury has changed over the years. Find out how every property, regardless of price point or brand, can offer its guests a feeling of luxury.
August 24, 2009
Many marketers are shifting their efforts from offline to online. Learn the roles of online and offline content and how to measure ROI from online initiatives.
August 31, 2009
Hotels are finding success online amidst a hotel sea with fewer fish than before by ensuring their message is cohesive and relevant to target consumers.
September 8, 2009
Consistent visual content is an important part of any hotel's coordinated media front. Find out why not having a video of your hotel available online could eliminate it from being considered at all.
September 14, 2009
Merchandising involves making it easy for travel shoppers to visualize themselves at your hotel. Find out what you can learn from department stores and the auto industry to successfully merchandise lifestyle online.
September 21, 2009
When searching for accommodations online, the traveler's road to decision often involves research and comparison on a number of travel websites and electronic channels. Find out how hoteliers can leverage their hotel's presence to drive more bookings.
December 14, 2009
There is an important segment of online travel shoppers that are considered "content sensitive." Learn the characteristics of this premium guest segment and how to motivate them to book.
October 5, 2009
Leveraging professional and user-generated content on social media sites and online travel agencies is a critical activity for hoteliers. Learn the importance of telling your hotel's story to the travel shopper wherever they're posting reviews and content online.
October 14, 2009
Matures and Baby Boomers of today and tomorrow are looking for ways to experience life to its fullest. Learn what hoteliers can do to ensure their online content resonates with these travelers.
October 19, 2009
Visual content helps consumers understand what your brand or property is all about, provides context and increases consumer confidence. Learn about the role of visual content in online travel shopping.
October 26, 2009
Social media is on every hotelier's minds these days and cannot be ignored. Learn the importance of supplementing "blocking and tackling" strategies with social activities on Twitter, Facebook, Flickr, YouTube and TripAdvisor.
November 2, 2009
Increased synergy between revenue management and marketing functions can drive more bookings. Learn how to integrate price and how your property is brought to market.
November 9, 2009
The Internet has not only impacted how consumers shop for travel, but also how hoteliers market, sell and transact hotel room bookings.
Find out why content is so critical to helping you be more successful in eBusiness.
November 16, 2009
Consumers have become very rational and price focused. Learn how to combat this and generate a "this is where I want to be" response from online travel shoppers.
November 23, 2009
Generations X and Y are cynical and skeptical of traditions and institutions, including hotel brands. Learn why these generations are the way they are, how they behave, what they value and how to break effectively market to them.
November 30, 2009
Online travel agencies and similar sites are more than just booking engines. Find out why it's so important for hotels to have good written descriptions and the right visual content on these sites.
December 7, 2009
Internet users are gravitating toward video and search engines like Google, Bing and Yahoo are now incorporating visuals (photos and videos) in their search results. Learn why hoteliers need to embrace video as a way to promote themselves online and tips for producing and distributing video.
December 14, 2009
Online retailers use visual content more effectively than most hoteliers. Find out what online retailers like J.Crew, Lands End and Victoria's Secret have done to become so successful.